When the manufacturer of the world’s top golf balls produce new products, people listen.
There is an old saying in golf: you drive for show and put for dough.
You have to give credit to the United States Golf Association and the Royal and Ancient Golf Club for modernizing the game with some progressive rule changes, making if far less complicated for players of all ages and abilities, and let’s hope the collective bodies put to rest any suggestion of rolling the ball back.
Bridgestone and TaylorMade have paid a huge amount of money to have two of the biggest stars in the world of golf – Tiger Woods and Rory McIlroy – play their balls and it is starting to pay off significantly.
Can a colored golf ball produce better results than a conventional white ball? That is really hard to know because you would need a huge sample size, but Bubba Watson is providing anecdotal evidence that white might be better.
The 2018 Masters is shaping up as one of the most exciting editions in years in the battle for the green jacket because of so quality competitors – arguably the best in more than 10 years.
In the competitive industry for consumer appeal, manufacturers of golf balls are developing different ideas to attract customers. Volvik, which has been in the business for over 35 years, has been at the forefront of colored balls and has been making some substantive moves since the start of year to raise its profile, signing some big-name players and enhancing its sponsorship to tournaments. The South Korea-headquartered company is the number one color ball among professionals, currently endorsed by more than 75 players.
Image Credit: TaylorMade Golf The Players Championship is considered one of golf’s most important annual tournaments – the unofficial fifth men’s Major – but this year’s competition had some of its attention diverted by the sale of TaylorMade Golf to KPS Capital Partners. TaylorMade had been on the block for a while, and back in February there were reports it had been having trouble selling its assets, so the sale price of $425 million is really not that much.
Image Credit: The Sun News There are few people in the world of golf that know as much about balls as Dean Snell. You might even label him the Guru of Golf Balls. Two years ago, he founded Snell Golf with a business model committed to developing premium golf balls at affordable prices. Dean has almost 30 years in golf ball research and development, 40 U.S. granted patents and a successful background in plastics engineering. He spent 18 years at TaylorMade Golf Company in a variety of capacities, including Vice President of Research & Development, overseeing a team of engineers and was responsible for the invention of several key ball franchises including TP Red & Black, Penta (golf’s first five-layer ball), Lethal and the TOUR Preferred line, which are played today by Sergio Garcia, Dustin Johnson, Jason Day, Justin Rose among others. He also led the design of the Noodle, Burner, RocketBallz and Project A golf balls designed to perform for average players.