When the manufacturer of the world’s top golf balls produce new products, people listen.

THE SPIDER’S WEBB: Even though he double-bogeyed the final hole and shot a one-over par 73, the four-shot victory by Webb Simpson (Titleist Pro V1) was a tour de force. He had such a comfortable lead going into the final with a seven-stroke lead, that he could afford to make a mistake at the end. The fact that he kept the ball in play for the most part was paramount.

The organizers of the Players Championship deserve credit for creating the idea of super group pairings for the first 36 holes of the tournaments.

  There is an old saying in golf: you drive for show and put for dough.

  You have to give credit to the United States Golf Association and the Royal and Ancient Golf Club for modernizing the game with some progressive rule changes, making if far less complicated for players of all ages and abilities, and let’s hope the collective bodies put to rest any suggestion of rolling the ball back.

  The big winner in the 2018 Masters, at least from a golf ball manufacturer standpoint, is Titleist.

  If one of the best golfers in the world can hit a bunch of balls into the water on the same hole, well, that just proves this is not an easy game.

  Bridgestone and TaylorMade have paid a huge amount of money to have two of the biggest stars in the world of golf – Tiger Woods and Rory McIlroy – play their balls and it is starting to pay off significantly.