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Jason Day's mindset with a golf ball with the colors of a traffic light



A golf ball with the colors of a traffic light is starting to gain some attention.

Jason Day (Bridgestone TOUR B XS) and his mental coach Jason Goldsmith created Mindset visual technology in Bridgestone’s new Tour B models with red, yellow and green circles. According to the company marketing, it is scientifically designed to help golfers focus before hitting their shots by identifying their target, visualize the shot path and then focusing on the green dot for the magic moment of contact and then watching for the intended landing.

When you think of red, yellow and green colors in a circle you immediately picture a traffic light, though the mindset when you are driving is completely different than hitting a golf ball. If you are driving and see yellow, you begin to slow down or accelerate (depending how cautious or aggressive you are). When you’re sitting at a red light, your mind is probably on music, the drivers beside you or your cellphone (even though that is subject to a fine, but you seen people still do it). And as soon as the light turns green, you hit the accelerator and you’re off. But I’ve never quite understood car manufacturers’ fascination of how few seconds it takes to go from zero to 60 miles per hour.

But enough with the car and driving analogy.

In terms of mindset you can’t argue with Day, who has turned around his career after some injuries and the loss of his mother to cancer.

Goldsmith told GOLF.com that Day has used this process for a long time.

“This is what we work on when we work together, which is: how do we get him more connected and free him up so that he can be the best athletic version of himself,” said Goldsmith. “So many junior golfers, with all of the statistics and everything, get caught up in the outcome. They never learn how powerful the process is. We wanted to create this golf ball so it doesn’t matter where you are – starting golf or you’ve been playing for 30 years. If you’ve never worked on your process, we’re hoping the design will free you up and help you enjoy the game more.”

Having fellow Bridgestone ambassadors Tiger Woods and Fred Couples endorse this concept is a terrific endorsement. All three are featured in a commercial to promote the Mindset design.

YELLOW TURNS TO GREENBACKS: I was fascinated watching the Valspar Championship last week because of

tournament winner Peter Malnati (Titleist Pro V1x), and not just because of his bucket hat. He uses a yellow ball, which few players on all the world pro circuits do. Couples is one of the few who do. He used a yellow ball at the Masters last year, telling the media it helps him to spot it better.

Woods chided Couples at the tournament, telling Golf.com: “We give (him) grief all the time about using the yellow ball. But he absolutely loves it because he can’t see anymore. You should see the front of his phone: it’s like one letter per screen.”

I’m not sure what kind of ball Couples will use this year at the Masters. Will it be white with the Mindset colors?

But back to Malnati. When was asked by the media why he used a yellow ball, he said it started last year at the 3M Open because his son, who was three years old at the time, liked them.

“And so, he’s kind of over it now, but it still makes me think of him, and that’s worth a smile or two, which is worth a lot out there for me,” Malnati said.

Malnati’s win was his first in 3,085 days, his last PGA victory coning in the Sanderson Farms Championship in 2015.

“To have this moment, it just feels so amazing,” he said after the win on NBC. “I’m so thankful for my wife (Alicia, who was present with the couple’s two children, Hatcher and Dash). In the last nine years since my last victory it’s gotten even harder (to win). Life is very hard when you’re trying to live this lifestyle. It feel so good to win.”

Malnati’s win could make for a compelling story for Full Swing Season 3.

One other thing, prior to getting fitted for glasses I had a hard time following my shots, many of which go either far too left or far too right. A colored ball may have helped, though when it’s buried in the woods or somewhere in the deep rough it’s basically an adventure finding it.

But seeing Malnati win with his colored ball, I wonder if that will start a trend. The fact it’s a Titleist, I wouldn’t be surprised if the company ramps up a marketing campaign.


Perry Lefko
Perry Lefko
Perry Lefko is an award-winning writer who has published nine books, three of them bestsellers. He has been involved in sports writing for more than 35 years and has interviewed many superstar athletes. He lives in Mississauga, Ontario, Canada and enjoys watching golf and playing it.

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