--- title: "Titleist: The Benchmark Brand" description: When Philip “Skipper” Young, founder of the Acushnet Process Company, missed a hole he shouldn’t have, he decided to design the wound golf ball—Titleist. 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Eighty-four years ago, a well-struck putt by Philip “Skipper” Young veered off course and away from the hole. Scratching his head, Young took the ball to his friend, a fellow golfer and dentist, for an x-ray. In the black-and-white image, they could see that the core of the ball had become askew. ![1930s Titleist Production Facility](https://blog.lostgolfballs.com/hs-fs/hub/313908/file-1397861618 "1930s Titleist Production Facility")By 1910, Young, an MIT graduate, had already founded Acushnet Process Company which concentrated on deresinating latex and producing rubber. After his experience with the missed shot that should have been “for sure,” Young developed a machine that could uniformly wind rubber string around a rubber core—creating the wound golf ball. With his “Dead Center” concept behind the new “Titleist” ball, he proclaimed it to be the winner of the quest to create the best for the game. By 1949, just a few years later, Titleist had become the most-played golf ball in the U.S. Open. ![Titelist Tour Balata 100](http://static.squarespace.com/static/52fd3dfae4b09fa4d54fae2b/5310ac92e4b03b2c8fe703f3/5310ad8de4b03b2c8fe719b1/1313664535000/titleist4.jpg?format=original "Titelist Tour Balata 100")From there on out, the market knew Titleist as the benchmark brand. American Brands, now known as Fortune Brands, bought Acushnet and its golf brands in 1976. It wasn’t until the 1980s that Titleist began to experiment once again. They developed the [Balata golf ball](https://blog.lostgolfballs.com/the-history-of-the-golf-ball): exceptionally soft with incredible control around the green. However, it was expensive and not very durable. So began the production of the “Professional,” a ball with the same performance as the Balata but with a more durable cover. Titleist then bought the longtime golf clothing company [FootJoy](http://www.footjoy.com/page/app/corporate/history.asp) (“The #1 Shoe and Glove in Golf”) from General Mills in 1985. ![Tiger Woods Replica Newport 2 Putter](http://www.golfwrx.com/forums/uploads/monthly_04_2013/post-126808-0-01753800-1366118595.jpg "Tiger Woods Replica Newport 2 Putter")In 1994, eighteen years after selling Titleist, Acushnet again bested the rest of the golf industry with the acquisition of [Scotty Cameron](http://en.wikipedia.org/wiki/Scotty_Cameron), a master putter maker. Tiger Woods used the same customized Cameron putter for thirteen of his fourteen major championships. In 1996, Acushnet bought Cobra Golf, a company that specialized in drivers and game-improvement irons for the masses, for the price of $700 million. Acushnet also owned [Pinnacle Golf](http://www.pinnaclegolf.com/under-the-cover/), a producer of low-price, distance golf balls. ![Bob Vokey with Wedge](http://www.golfdigest.com/images/golfworld/2009-12/gwar01_vokey.jpg "Bob Vokey with Wedge")Today, Titleist produces a successful and complete line of woods, irons, wedges, and putters to complement their Pro V1, NXT, DT, and Velocity [lines of golf balls](http://www.lostgolfballs.com/Titleist-Golf-Balls-s/54.htm). They set the standard, and at least 40% of the wedges in play from week to week on the PGA Tour are Titleist [Vokey Design](http://www.vokey.com/). ![Titleist Pro V1 Golf Ball](http://www.perfectfeed.com/image_golfBalls/images_golf/TI-PROV113-0001-2T.jpg "Titleist Pro V1 Golf Ball")In the fall of 2000, [Pro V1](http://www.lostgolfballs.com/Pro-V1-and-Pro-V1X-s/177.htm) debuted. As explained in an earlier blog post, the [Pro V1 differs from the Pro V1X](https://blog.lostgolfballs.com/titleist-technology-pro-v1-vs-pro-v1x) in dimple count and number of pieces; the Pro V1 is a three-piece, solid-core golf ball with more dimples than the four-piece Pro V1X, which is why they differ in flight, feel, and spin. We’ve also posted about the [legal battle between Callaway and Titleist](https://blog.lostgolfballs.com/ely-would-callaway-golf-company) over the ProV1 patent. ![Fortune Brands Acquisition](http://leisurelinkgolf.files.wordpress.com/2011/05/fila_mirae.jpg "Fortune Brands Acquisition")Titleist is always the most-played golf ball at any PGA Tour event and has been for as long as most people can remember. In October of 2010, Fortune Brands put Acushnet up for sale; and in May of 2011, a Korean group associated with Fila Korea and Mirae Asset Private Equity purchased it for $1.23 billion (in cash!).   Don’t have $1.23 billion in the back pocket of your FJ pants? You can still own at least a (small) [piece of the Titleist legacy](http://www.lostgolfballs.com/Titleist-Golf-Balls-s/54.htm) with a recycled ball (of the same brand that billionaires use) from Lost Golf Balls.  [![Titleist Week at LostGolfBalls.com](https://blog.lostgolfballs.com/hs-fs/hub/313908/file-1398372933.png?width=249&name=file-1398372933.png "Titleist Week at LostGolfBalls.com")](http://www.lostgolfballs.com/Titleist-Golf-Balls-s/54.htm) ![LostGolfBalls.com](https://blog.lostgolfballs.com/hubfs/Lostgolfballs.jpg) ###### LostGolfBalls.com ![](https://cdn2.hubspot.net/hubfs/2029673/Assets/Search_Image.png) - Recent - Popular - Categories ### Lists by Topic - [PGA Events (344)](https://blog.lostgolfballs.com/topic/pga-events) - [Golf (330)](https://blog.lostgolfballs.com/topic/golf) - [Golf Trends (314)](https://blog.lostgolfballs.com/topic/golf-trends) - [Golf Makes the World Go Round (195)](https://blog.lostgolfballs.com/topic/golf-makes-the-world-go-round) - [Golf Balls (93)](https://blog.lostgolfballs.com/topic/golf-balls) - [On the Course (89)](https://blog.lostgolfballs.com/topic/on-the-course) - [PGA Championship (55)](https://blog.lostgolfballs.com/topic/pga-championship) - [Improving Your Game (44)](https://blog.lostgolfballs.com/topic/improving-your-game) - [Golf Ball Manufacturers (31)](https://blog.lostgolfballs.com/topic/golf-ball-manufacturers) - [Golf Courses (17)](https://blog.lostgolfballs.com/topic/golf-courses) - [LPGA (15)](https://blog.lostgolfballs.com/topic/lpga) - [Golf Betting (12)](https://blog.lostgolfballs.com/topic/golf-betting) - [Best Ball For You (9)](https://blog.lostgolfballs.com/topic/best-ball-for-you) - [U.S. Open (6)](https://blog.lostgolfballs.com/topic/u-s-open) - [Ryder Cup (4)](https://blog.lostgolfballs.com/topic/ryder-cup) - [British Open (3)](https://blog.lostgolfballs.com/topic/british-open) - [FedEx Championship (3)](https://blog.lostgolfballs.com/topic/fedex-championship) - [Masters 2018 (3)](https://blog.lostgolfballs.com/topic/masters-2018) - [The Masters (3)](https://blog.lostgolfballs.com/topic/the-masters) - [2019 Players Championship (1)](https://blog.lostgolfballs.com/topic/2019-players-championship) - [Bridgestone (1)](https://blog.lostgolfballs.com/topic/bridgestone) - [LIV Golf (1)](https://blog.lostgolfballs.com/topic/liv-golf) see all [Tweets by TwitterDev](https://twitter.com/lostgolfballs) **Subscribe and Get The Latest News** ## Related Posts ### [Stenson feeling no pressure now in his career](https://blog.lostgolfballs.com/stenson-feeling-no-pressure-now-in-his-career) Sweden’s Henrik Stenson (Titleist Pro V1x) is back on the course after spending more than eight months on the sidelines due to health issues and career-related suspensions. - [Perry Lefko](https://blog.lostgolfballs.com/author/perry-lefko) - 3 min read - 27 Oct,2026 ### [Zalatoris' Continued Back are Painfully Sad](https://blog.lostgolfballs.com/zalatoris-continued-back-are-painfully-sad) I truly feel bad for Will Zalatoris (Titleist Pro V1x) who will need spinal-fusion surgery to repair his back and will be sidelined for at all of 2027. This will be his third major back surgery since 2023. Zalatoris is only 30, far too young to have chronic back issues that have put his golf career on hold and potentially affect his quality of life. - [Perry Lefko](https://blog.lostgolfballs.com/author/perry-lefko) - 4 min read - 24 Oct,2026 ### [Richard Zokol Has the Book on Mental Preparation for Golfers](https://blog.lostgolfballs.com/richard-zokol-has-the-book-on-mental-preparation-for-golfers) The other day I was listening to a golf show and Richard Zokol was talking about a book he has written: Zokology: Change Your Perspective Not Your Swing, How I Competed and Won on the PGA Tour by Changing the Way I Thought. For those of you who don’t recall Zokol, he played off and on in the PGA Tour from 1982 through to 2003. He won only once on the PGA event—though some players can’t even say that—the Greater Milwaukee Open in 1992. - [Perry Lefko](https://blog.lostgolfballs.com/author/perry-lefko) - 6 min read - 15 Oct,2026 ### Subscribe to Email Updates [![](https://cdn2.hubspot.net/hubfs/3842749/Logo/Growth_-logo.svg)](https://palmspire-3842749.hs-sites.com/growth-home-1) We help companies and marketers save time and generate more leads via drag and drop HubSpot COS conversion focussed templates. ##### Features ##### About Us ##### Company © Copyright 2017-18 SIGN UP FOR OUR NEWSLETTER - - - - - About Us - [LGB Story](https://www.lostgolfballs.com/aboutus) - [Press Room](https://www.lostgolfballs.com/pressroom) - [Why Used](https://www.lostgolfballs.com/whyused) Support - [Contact Us](https://www.lostgolfballs.com/contacts) - [Shipping Policy](https://www.lostgolfballs.com/shipping) - [Return Policy](https://www.lostgolfballs.com/returns) - [FAQs](https://www.lostgolfballs.com/faqs) Explore - [Best Ball For You](https://info.lostgolfballs.com/whats-the-best-ball-for-you) - [Blog](https://blog.lostgolfballs.com/) - [Golf Tips](https://www.lostgolfballs.com/golftips) - [Grading Scale](https://www.lostgolfballs.com/gradingscale) Wholesale - [Selling Golf Balls](https://www.lostgolfballs.com/We-Buy) - [Bulk Orders](https://info.lostgolfballs.com/wholesale-golf-balls-lostgolfballs) - [School Orders](https://info.lostgolfballs.com/school-orders) Browse - [ProV1/ProV1x](https://www.lostgolfballs.com/golf-balls/brands/pro-v1.html) - [Titleist](https://www.lostgolfballs.com/golf-balls/brands/titleist.html) - [Bridgestone](https://www.lostgolfballs.com/golf-balls/brands/bridgestone.html) - [Callaway](https://www.lostgolfballs.com/golf-balls/brands/callaway.html) - [Nike](https://www.lostgolfballs.com/golf-balls/brands/nike.html) - [Srixon](https://www.lostgolfballs.com/golf-balls/brands/srixon.html) - [Taylormade](https://www.lostgolfballs.com/golf-balls/brands/taylormade.html) - [Refinished](https://www.lostgolfballs.com/golf-balls/quality/refinished.html) - [Deals](https://www.lostgolfballs.com/deals.html) - [Accessories](https://www.lostgolfballs.com/golf-accessories.html) Copyright © 2020 www.Lostgolfballs.com • All Rights Reserved. - [Terms And Conditions](https://www.lostgolfballs.com/termsandconditions) - [Privacy Policy](https://www.lostgolfballs.com/privacy-notice) - [Ad And Cookie Policy](https://www.lostgolfballs.com/ad-and-cookie-policy) - [Sitemap](https://www.lostgolfballs.com/catalog/seo_sitemap/category) California: - [Your Privacy Rights](https://www.lostgolfballs.com/privacy-notice) - [Do Not Sell My Info](https://www.lostgolfballs.com/do-not-sell-my-info)